All our services

Promotion and Enhancement

Expertise and Innovation in Publishing and Beyond

Panini Cultura designs and develops digital solutions to enhance the museum experience. Interactive apps, augmented reality experiences, and virtual tours make culture more accessible and engaging, adding value to cultural heritage.

We also handle all aspects of editorial production, from graphic design to printing. We publish texts on art history and archeology, in collaboration with experts and institutions.

We also specialize in children’s books and high-quality merchandising. We manage online stores and digital platforms for open-access publications, using innovative communication strategies to maximize the projects’ impact.

Exhibitions, Experiences and Interactive Visors

We design and develop multimedia digital products that improve the experience of visiting a museum, such as apps rich in content, Augmented Reality, virtual tours, and interactive learning systems. Immersive tools such as touchscreen multimedia displays and mixed-reality viewers are ideal for museums, art galleries, cultural institutions of all kinds and any other location interested in offering a deeply moving interactive experience to explore the fine arts. The integration of the physical and the digital experience makes it possible for institutions to reach new audiences and make culture more accessible, engaging, and inspiring.

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Art Books and Catalogs

We handle every phase of editorial production from graphic design to the final press run. We have more than three decades of experience publishing all kinds of books about art history and archaeology, including numerous collaborations with external contributors. Our products use different forms of expression and language, ranging from scientific texts to illustrated catalogs. These consistently enhance our partners’ image and reputation.

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Books for Children and Young Readers

As publishers, we specialize in children’s books, ranging from titles for ages 0–3 to series featuring well-known characters such as Pimpa and Giulio Coniglio. With the experience and creativity of our team of authors and editors, we can turn even the most complex stories into clear, visual narratives that are fun and stimulating

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Open Source Digital Publishing

We design and develop digital platforms for open-access publication of catalogs and peer-reviewed scientific papers, which promotes research and the diffusion of knowledge and makes it more accessible, all while upholding the standards of the scientific community.

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Bookshops and Merchandising

For more than twenty years, we have been creating high-quality merchandise and retail products for sale in museum bookshops. Our designers begin by developing a concept for products that are not only appealing but also rich in meaning and that support the values and visual identity of the museum that they represent. 

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E-commerce and Logistics

We design and develop online sales platforms, from designing the user experience all the way through customer care. We work with reliable couriers to guarantee safe and quick deliveries, within the country and internationally. We manage the entire logistics chain, from picking to fulfillment, with processes that ensure accuracy at every step. Our staff has all the necessary skills and training to offer highly customized and comprehensive e-commerce services. 

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Licensing

We have contractual agreements with individual institutions that allow customers to acquire licenses to use gigapixel images, which can be destined for the creation of all kinds of projects, from cultural initiatives to publishing and commercial uses. We act as intermediaries between the institutional owners and the client, to manage image-use authorizations within the defined limits. We always provide customized service, while delivering the highest-quality images tailored to the client’s precise requirements for resolution and format.

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Panini Cultura News

News, events and projects from the companies of Gruppo Panini Cultura

140 years of Il Secolo XIX: the new Historical Archive inaugurated in Genoa

The new visitor route of the Historical Archive of Il Secolo XIX has been inaugurated in Genoa: a project that restores 140 years of history to the community, making them accessible through an integrated experience combining physical and digital heritage. Promoted by Fondazione Il Secolo XIX, the project was created with the aim of protecting, […]
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Gruppo Panini Cultura
6 May 2026

A 3D Viewer to Explore the Sala Tiburtina at Villa d’Este Through Light

The Sala Tiburtina, also known as the First Tiburtine Room, at Villa d’Este in Tivoli can now be explored in 3D through a web-based viewer that makes it possible to analyze the role of light in the perception of space and in the legibility of the decorative cycle. The project was carried out by Haltadefinizione […]
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Memooria
28 April 2026

Preserving Assisi, the major digital transformation project of the Basilica of St. Francis

With Preserving Assisi, Gruppo Panini Cultura is launching a major comprehensive digitization initiative for the Basilica of St. Francis, combining advanced technologies with heritage preservation. The ongoing project, led by Haltadefinizione in collaboration with the General Custody of the Sacred Convent of Saint Francis, will result in the creation of a scientifically accurate digital documentation […]
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Haltadefinizione
26 February 2026
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Do you manage cultural assets? Are you interested in discovering how today’s most advanced technologies can support your mission? Bring your project to life with the companies of Gruppo Panini Cultura.

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